The rest you can compensate with masteries which you can have as much as you want. Now stop crying and especially stop buying every champ then getting a refund the next day and cry for more refunds.
Sometimes you want to have proper runes for specific champion to have full potential in lane when you have advantage over you opponent you gotta have proper set up for instance Shyvana (hybrid reds are recommended for her for obvious reasons). Now imagine i run full ad or standard ap runes it is lame isn't it?!
I don't cry at all i just want to see how is stance about rune page IP reduction price because i never heard it before.
And nobody mention refunds in this one that is other story.